Friday, May 30, 2014

{Book Tour} State of Infection by Michael J. Frey

WHY BOOK COVERS ARE SO IMPORTANT – By Michael J. Frey


When creating our cover for State Of Infection, we went through several versions and nearly fifty edits before we got it right. A book cover is your book’s first impression, so make it good. There’s a lot to consider when creating an effective cover.

First things first: keep it simple. When I first made suggestions for the cover of my novel, I wanted to tell the whole story. I had an image of the Statue Of Liberty with both main characters in front of her, as well as the antagonist in the background and a few zombies for good measure. When I looked over the initial sketches I realized it was too much. Too messy and confusing. Look at the covers of some very successful books such as The Panther (by Nelson DeMille) or Mockingjay (by Suzanne Collins). They are bold, yet simple. They draw you in without pulling your eyes in five different directions. In the case of my book cover, we got rid of the original idea and went in different, simpler direction.


Second: appeal to as large an audience as possible. Sometimes I’m drawn to a book cover with a beautiful (often half naked) woman. The “comic book” cover does work with a select group of readers but I will offer you should think bigger. The best covers catch the attention of your target readers, but also grab eyeballs which might not usually check out a book like yours. In the case of a half-naked woman holding a crossbow (or shotgun, etc.) you will get the attention of male readers who tend to read science fiction books, but you will loose others. Imagine a reader sitting on a subway train reading a book. Will she/he be embarrassed by the cover of the book she/he is reading? If so, she/he may avoid the book altogether even if it is something she/he wanted to check out.

In the end, we came up with something simple, which suggests at ideas in the story but doesn’t necessarily tell the story. The cover for State Of Infection is slightly abstract but I think works very well. It was created by Tommy Dalston, an artist who lives in the UK. Thanks Tommy for the great work.

I hope you like the cover and the story of my novel, State Of Infection.



Sci-Fi / Horror
Date Published: March 6, 2014

Just months before the Battle of Central Park and the onset of the Second Civil War, President Obama declares martial law in New York, New Jersey and Connecticut as Montoya’s encephalopathy spreads. Despite the military’s best efforts, the government falls and Manhattan is reborn as a city-state under a military dictatorship. Survivors Mike Calaf, and Avalon Calendar struggle to survive, caught between the zombies and the new ruler of New York. But long before the zombie infection, during the First Civil War, Doctor William Jackson (of the Confederate States of America) is trying to unravel the mystery behind this strange new sickness. He knows that if Complex P fails to work, there could be devastating consequences which might influence the future of mankind.

Michael J. Frey

Michael Frey is a physician and assistant professor in New York City. He has been published numerous times as a short storyist and poet, but this is his first zombie novel. He lives in New York with his wife, two children and two dogs.



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